The Phil Leng Team

SOCIAL MEDIA LISTING POLICIES CLARIFIED WITH NAR VIA MLSs



An MLS policy statement approved Saturday by NAR's Multiple Listing Issues and Policies Committee would, for the most part, let MLSs that choose to allow the display of shared listings on social media sites write their own rules.  The National Association of Realtors is one step closer to adopting a policy that would leave it up to individual multiple listing services whether or not to allow member brokers and agents to display for-sale listings represented by other consenting members on social media sites.

But the policy statement would prohibit MLSs from requiring that their member brokers and agents allow their listings to be distributed through social media, or other non-traditional channels such as text messaging.  NAR had considered adopting a blanket policy for the display of shared listings on social media sites that would have applied to all MLSs affiliated with the trade association-- in effect, taking away from MLSs the decision on whether to allow the practice or not.

Third-party sites like Zillow, Trulia, and Realtor.com cannot display IDX listings -- the companies that operate those sites must obtain listings directly from MLSs, listing syndicators, or brokers (thanks to its ties to NAR, Realtor.com receives listings from nearly all of the nation's 900 MLSs).

While NAR's decision to separate the display of shared listings from IDX policy could protect the IDX system from controversy, it also leaves brokers who want to display shared listings on social media channels at the mercy of their MLS.

In other words, while MLSs can't force their members to allow listings they represent to be displayed on social media sites, they can refuse to put a system in place that would facilitate the display of members' shared listings outside of the approved IDX channels.

Before voting to approve the MLS policy statement on social media, a few committee members expressed reservations about leaving the matter in the hands of MLSs. Some doubted that MLSs would be able to solve some of the knotty problems that came up when the committee tried to amend IDX policy to accommodate display of shared listings on social media sites.

But the policy statement passed in a nearly unanimous voice vote.

Now is this a policy, a trend or a status carved in stone?  Some see social media as the next venue for monetizing experience sharing.  And it appears NAR is going with the consensus.  

 

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The Phil Leng Team

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Comment balloon 33 commentsPhil Leng • November 13 2012 03:41PM
SOCIAL MEDIA LISTING POLICIES CLARIFIED WITH NAR VIA MLSs
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An MLS policy statement approved Saturday by NAR's Multiple Listing Issues and Policies Committee would, for the most part, let MLSs that choose to allow the display of shared listings on social media sites write their own rules. The National… more