The Phil Leng Team: Washington: Kirkland: Houghton

Branding

Branding

Branding

Driving down the freeway, I was minding my own business.

The truck in front of me caught my attention.Branding

“About Grout”. I instantly knew he had something to do with tile. Maybe he sold it, maybe he installed it. Maybe both.

I don’t know his name. Would not remember it if it was on his truck.

But About Grout has a ring to it. Simple. Catchy. Easy to remember.

He must have thought I was stalking him, because I took pictures of three sides of his truck.
Branding
My simple lessons about branding?
1. Simple
2. Relevant
3. Catchy
4. Memorable
5. Well done
Branding
Notice he has real tiles on the outside of his truck.

Good job! When I need something to do with tile, I will Google “About Grout”

 

 phillengteam.com

The Phil Leng Team

206-409-6600

philleng1@gmail.com

http://www.ilovekirkland.org

http://www.kirklandhomevalues.com

 
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Comment balloon 7 commentsPhil Leng • April 28 2012 05:03AM
Branding
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